"Don’t be surprised when college admissions feels like a big business operation. After working with hundreds of colleges, I have seen first-hand how admissions decisions can turn on a dime and how proper student positioning can reduce any family's costs."

“The SAT and ACT are like Coke and Pepsi – competing, similar products. Some people prefer one, some prefer the other and still others cannot tell the difference. For applying to college, you only need to prepare for and take one of these exams; it is not necessary to take both the ACT and SAT as they serve the same function."

"After 15 years of seeing colleges shape different merit/need based awards, many families miss the opportunity to properly leverage their school selection and negotiate for a better financial deal.”