A Letter to Parents

Dear Parents,

Navigating the college admissions and financial aid process can be overwhelming, but you don’t have to do it alone. My name is Fitz Totten, and I founded Find The Right College to help families like yours find and afford the best college options for their teens. After seeing countless parents struggle with scattered information and outdated resources, I knew there had to be a better way.

At Find The Right College, our mission is simple: to empower families with expert guidance and proven strategies to make more informed decisions about college selection and affordability. With over three decades of experience in higher education—spanning admissions roles at Vanderbilt, St. Lawrence, and Duke Law, as well as consulting for over 200 colleges nationwide—I’ve gained a deep understanding of the complexities of the modern-day admissions process. This expertise drives our commitment to helping families create a cost-effective and successful college plan.

Our dedicated team of experts is here to simplify your journey, offering personalized support every step of the way. Whether it’s identifying the right schools for your teen or navigating financial aid options, we provide clarity, confidence, and peace of mind during this transformative time.
Let us guide you through this process, ensuring your family finds the best-fit college without compromising your financial future. Together, we can turn what feels like an overwhelming challenge into an exciting opportunity for your teen’s success.

All the best,
Fitz

A Bit More About Me

Fitz Totten

  • Duke University, Master of Arts
  • Denison University, Bachelor of Arts
  • Columbia University, Program for College Counseling
  • Worked in three highly selective admissions offices: Vanderbilt University, Duke University School of Law, St. Lawrence University
  • Founded Find The Right College
  • Principal for Client Leadership at EAB-Royall, An for Enrollment Management consulting firm
  • Led teams partnering with over 200 Chief Enrollment Officers while Company quintupled its enrollment partnerships
  • Community Involvement: Served on the boards for the YMCA of Greater Richmond, UP RVA, St. Andrew’s School, and Trinity Episcopal School (alma mater)
  • Father of two teens navigating the college admissions process
  • Hometown: Richmond, VA

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